function ownerIQ(website, sku, brCat, lifeCycle) {
	oiq_addPageBrand(strTrimNULL(website));
	oiq_addPageCat(strTrimNULL(brCat));
	oiq_addPageProduct(strTrimNULL(sku));
	oiq_addPageLifecycle(strTrimNULL(lifeCycle));
	oiq_doTag();
}

function openInExtWinWithOwnerIQ(url, website, brCat, sku, owner, obj) {
	window.open(url, target="newwindow");
	oiq_onclick(strTrimNULL(website), strTrimNULL(brCat), strTrimNULL(sku), strTrimNULL(owner), obj);
}

function strTrimNULL(str) {
	if (str != null) {
		str = str.replace(/^\s+|\s+$/g, '');
		if (str == "") str = null;
	}
	return str;
}